Capital Market SWOT Analysis
Here is a detailed SWOT analysis of Capital Market covering strengths, weaknesses, opportunities and threats.
Capital Market Strengths
- It is India’s oldest and largest circulated magazine about stock market investments.
- The magazine has been in circulation for a formidable 27 years.
- Sections in the magazine like Capitaline Corner and Stock Watch are very popular among the readers.
- The magazine is considered authority on stock market investment issues.
- Popular brand and a good reputation amongst its customer base.
Above are the strengths in the SWOT Analysis of Capital Market. The strengths of Capital Market looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Capital Market Weaknesses
- The appeal of the magazine is limited to people interested in studying and investing in the capital market.
- The magazine is sometimes criticized for being too detailed and tedious for a lay man but then the magazine is highly targeted.
These were the weaknesses in the Capital Market SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Capital Market Opportunities
- The magazine can make tie-ups with corporates and students to increase its subscription.
- The magazine can make use of the social media and virtual space for its branding to increase its popularity among the youth.
- The magazine can leverage upon the fact that it does not have any strong competitors.
Above we covered the opportunities in Capital Market SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Capital Market Threats
- Nowadays several TV shows offer the same kind of information, thus affecting brand loyalty.
- Various websites are coming up for investors which are a cheaper source of information.
- The circulation of the magazine is linked to the performance of the stock market.
The threats in the SWOT Analysis of Capital Market are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Capital Market SWOT analysis.
About Capital Market
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Capital Market | |
| Parent Company |
Capital Market Publications |
|---|---|
| Category |
Magazines |
| Sector | |
| Tagline/ Slogan |
No Slogan could be found |
| USP |
It is India’s oldest finance and investment fortnightly. |
| Capital Market STP | |
| Segmentation |
Stock Market enthusiasts |
| Target Market |
Investors in capital market, students of capital market, corporates |
| Positioning |
India’s oldest scientific investment publication |
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