Here is a detailed SWOT analysis of Economist covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Economist. The strengths of Economist looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Economist SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Economist SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Economist are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Economist SWOT analysis.
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About Economist
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Economist | |
Parent Company |
The Economist Group |
---|---|
Category |
Magazines |
Sector | |
Tagline/ Slogan |
“A Political, Literary and General Newspaper ” |
USP |
It is one of UK’s leading weekly magazine |
Economist STP | |
Segmentation |
Students, corporates and academicians |
Target Market |
Students, corporates and academicians in the UK and other parts of the world |
Positioning |
A weekly magazine that provides global news |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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