Playmobil Toys SWOT Analysis
Here is a detailed SWOT analysis of Playmobil Toys covering strengths, weaknesses, opportunities and threats.
Playmobil Toys Strengths
- One of the most trusted brand-names in the toy market with excellent brand recall
- The company has successfully established itself in markets all over the world
- The company has adapted well to technological advancements by including videogames in its product portfolio
- The company has good online distribution through its official online stores
- High quality of toys and good reputation
Above are the strengths in the SWOT Analysis of Playmobil Toys. The strengths of Playmobil Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Playmobil Toys Weaknesses
- The company has been unable to roll-out the toys on a worldwide scale. The export markets get the toys 1 year late.
- The company has been unable to sustain the Funstores opened in the USA.
- The brand demands a premium price for its toys
These were the weaknesses in the Playmobil Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Playmobil Toys Opportunities
- Increase the number of FunParks and FunStores through a franchisee model
- Get into the party organization space
- Enter the mobile and tablet applications space by leveraging on the brand name and currently held licenses
Above we covered the opportunities in Playmobil Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Playmobil Toys Threats
- The company faces heavy competition from other toymakers in the same space
- The companys faces threat from Chinese duplicate toymakers
- The company faces threat from piracy for its Nintendo and Wii games
The threats in the SWOT Analysis of Playmobil Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Playmobil Toys SWOT analysis.
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About Playmobil Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Playmobil Toys Overview | |
|---|---|
| Parent Company |
Brandstätter Group |
| Category |
Toy Brands & Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Covers the entire range of toys from action figures to videogames |
| Playmobil Toys STP | |
| Segmentation |
Kids games and toys |
| Target Market |
Age 4-16 years upper middle class |
| Positioning |
Covers the entire range of toys from action figures to videogames |
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