Readers Digest SWOT Analysis
Here is a detailed SWOT analysis of Readers Digest covering strengths, weaknesses, opportunities and threats.
Readers Digest Strengths
- For several years, Reader’s Digest was the best-selling consumer magazine in USA.
- The magazine has 50 editions in 21 languages and is circulated in 70 countries worldwide.
- The small size of the magazine makes it very readable.
- It is one of the very few magazines that feature stories that are similar to fiction.
Above are the strengths in the SWOT Analysis of Readers Digest. The strengths of Readers Digest looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Readers Digest Weaknesses
- The magazine faces competition not only from the other magazines but also from pulp fiction.
- Magazine sales have been severely affected due to more penetration of internet
These were the weaknesses in the Readers Digest SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Readers Digest Opportunities
- The local editions of the magazine also have well developed distribution network, which the magazine must make optimum use of.
- The magazine has a vast legacy of 90 years, which it can take advantage of.
- The magazine covers a wide variety of topics through its articles and stories and thus caters to a broader base of readers.
Above we covered the opportunities in Readers Digest SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Readers Digest Threats
- Due to the availability of a lot of reading material and e-books on the internet, the popularity of Reader’s Digest is declining.
- Regional language magazines are proving to be a threat to the local editions.
- As the magazine is considered to be a leisure magazine it faces a threat from the increasing number of leisure options being available today.
The threats in the SWOT Analysis of Readers Digest are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Readers Digest SWOT analysis.
About Readers Digest
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Readers Digest Overview | |
|---|---|
| Parent Company |
The Reader’s Digest Association |
| Category |
Magazines |
| Sector | |
| Tagline/ Slogan |
Life Well Shared |
| USP |
It is one of the very few internationally popular family magazines |
| Readers Digest STP | |
| Segmentation |
Families, house-wives |
| Target Market |
Families belonging to middle class and upper middle class in USA and other parts of the world |
| Positioning |
It is general interest magazine that caters to the entire family |
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