Business Today SWOT Analysis
Here is a detailed SWOT analysis of Business Today covering strengths, weaknesses, opportunities and threats.
Business Today Strengths
- It is one of the most popular business magazines in India, the largest circulated business fortnightly in India.
- The parent company has a very strong presence in the Indian media industry.
- The magazine has an approximate readership of 400000 per issue.
- The magazine has been running successfully for more than 20 years now
- Has a circulation of around 350,000 per issue
Above are the strengths in the SWOT Analysis of Business Today. The strengths of Business Today looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Business Today Weaknesses
- Competition from internet, newspapers and other magazines means limited market share growth
- As it is a dedicated business magazine, the potential readership is limited
These were the weaknesses in the Business Today SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Business Today Opportunities
- The magazine can increase its circulation by offering special subscription offers to colleges and offices.
- By making good use of the virtual and social media space, the magazine can increase its popularity.
- By involving B-Schools in surveys and ratings the magazine is looking to involve the student community.
Above we covered the opportunities in Business Today SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Business Today Threats
- A number of international brands like Forbes, Time are coming to India which will pose stiff competition.
- With the advent of the internet the scope of print media is declining.
- The increasing number of business magazines and papers in India will provide competition for the magazine.
The threats in the SWOT Analysis of Business Today are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Business Today SWOT analysis.
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About Business Today
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Business Today Overview | |
|---|---|
| Parent Company |
Living Media India limited (India Today Group) |
| Category |
Magazines |
| Sector | |
| Tagline/ Slogan |
For Managing Tomorrow |
| USP |
It is the largest circulated business fortnightly in India |
| Business Today STP | |
| Segmentation |
Middle class and upper middle class, business class |
| Target Market |
Corporates and business students |
| Positioning |
A business magazine that keeps the readers updated about changing business conditions |
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