Here is a detailed SWOT analysis of AmToy covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of AmToy. The strengths of AmToy looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the AmToy SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in AmToy SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of AmToy are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the AmToy SWOT analysis.
Read Similar SWOT analysis
About AmToy
The table below gives the brand overview along with its target market, segmentation, positioning & USP
AmToy Overview | |
---|---|
Parent Company |
American Greetings (sold to Tyco Toys in 1988; acquired by Mattel in 1997 and merged with Fisher Price) |
Category |
Toy Brands and Manufacturers |
Sector | |
Tagline/ Slogan |
We’re soft on kids |
USP |
Soft toys coming together with a wide range of accessories |
AmToy STP | |
Segmentation |
Kids who have a creative bent of mind and also those who loved soft dolls with a wide range of accessories |
Target Market |
Young kids from upper middle class |
Positioning |
Soft and huggable toys of different varieties that kids “just love to love” |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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