Dish Network SWOT Analysis
Here is a detailed SWOT analysis of Dish Network covering strengths, weaknesses, opportunities and threats.
Dish Network Strengths
- Enhanced TV viewing experience with cutting-edge technological advances like hopper and high quality TV
- Direct broadcast satellite duopoly
- DISH is one of the only entertainment providers with 24x7x365 customer service
- Offers lowest all-digital package prices nationwide
- With DISH, all packages include High definition
- Loyal customers including rural customer base as well
- Market share leadershipand Strong brand equity
- Efficient supply chainand high Customer Satisfaction, Value, and Loyalty
Above are the strengths in the SWOT Analysis of Dish Network. The strengths of Dish Network looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dish Network Weaknesses
- Requires tremendous capital expenditures to provide the service to customers
- Over leveraged financial position
- Subscriber acquisition cost is quite high
- Vulnerable to signal disturbance during bad weather conditions
These were the weaknesses in the Dish Network SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dish Network Opportunities
- Offer premium packages that lets viewer choose perfect combination of channels
- Employ out-of-market distant network channels(ABC, CBS, NBC, FOX, and PBS)
- Mobile digital communications should increase the demand for services
- Demand from emerging markets can help growth and margins
- Impart international programming and professional installation services
- Acquisitions and takeovers
Above we covered the opportunities in Dish Network SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dish Network Threats
- It can be charged and fined for employing illegal telemarketing tactics. First is copyright infringement of TIVO and second is expiration of Cable Act in 2007
- Competition due to greater services from cable and wireless companies
- Lower cost competitors and imports
- Constant battle between network provider and satellite companies over carriage fees
- Economic slowdown and exchange rate fluctuations
- Challenge from traditional cable companies which offers bundled services
The threats in the SWOT Analysis of Dish Network are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dish Network SWOT analysis.
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About Dish Network
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dish Network Overview | |
|---|---|
| Parent Company |
EchoStar |
| Category |
Broadcasting& Cables |
| Sector | |
| Tagline/ Slogan |
Better TV for all |
| USP |
Provides satellite television, audio programming, and interactive television services |
| Dish Network STP | |
| Segmentation |
TV viewers, Internet users having broadband connection who can view TV using internet |
| Target Market |
Commercial and residential customers in the United States |
| Positioning |
American direct broadcast satellite service provider |
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