Crayola SWOT Analysis
Here is a detailed SWOT analysis of Crayola covering strengths, weaknesses, opportunities and threats.
Crayola Strengths
- Brand recall is very high
- One of the biggest manufacturer of crayon in the world
- One of the few manufacturers of silicone polymer toys
- Has a good customer reach
- Wide product folio for the customer to choose from
Above are the strengths in the SWOT Analysis of Crayola. The strengths of Crayola looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Crayola Weaknesses
- Its main focus is on crayons, which reduces its target audience
- Does not have a very strong presence in emerging economies
These were the weaknesses in the Crayola SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Crayola Opportunities
- Leverage more on its brand name
- Can extend its product line further
Above we covered the opportunities in Crayola SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Crayola Threats
- Other toys for preschoolers
- Outher art accessories
The threats in the SWOT Analysis of Crayola are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Crayola SWOT analysis.
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About Crayola
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Crayola Overview | |
|---|---|
| Parent Company |
Hallmark Cards |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
Inspire Exploration |
| USP |
One of the biggest manufacturers of crayons |
| Crayola STP | |
| Segmentation |
Art accessories and toys |
| Target Market |
Kids and artists |
| Positioning |
The name indicates that they are meant for buyers of crayons |
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