PVR Limited SWOT Analysis
Here is a detailed SWOT analysis of PVR Limited covering strengths, weaknesses, opportunities and threats.
PVR Limited Strengths
- First mover advantage in multiplex business in India
- Develop and operate state-of-the-artmultiplexes to create superior quality ambiance
- Usage of technologically updated systems like Dolby stereo sound system, Digital Cinema technology, Xenon technology etc.
- Gained exclusive rights to screen blockbusters from major distributors mainly Warner brothers, 20th century fox etc.
- Largest multiplex operators in the world withmore than 1500 screens under operation
- Very strong brand equityand Blend of retail and entertainment
Above are the strengths in the SWOT Analysis of PVR Limited. The strengths of PVR Limited looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
PVR Limited Weaknesses
- Ticket sales at higher prices
- Customer retention over longer terms
- Parking problems
- Lack of customer feedback for improvement of services
These were the weaknesses in the PVR Limited SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
PVR Limited Opportunities
- Extend relationship with village road shows
- Growing family spending on entertainment
- Large film industry with more than 200 films released each year
- More offers to retain PVR Loyalists
- Venture into business of film distribution
- Expand business by increasing number of screens and targeting wider audience
- Collaborate with networking sites and Franchises
Above we covered the opportunities in PVR Limited SWOT Analysis. The opportunities for any brand can include prospects of future growth.
PVR Limited Threats
- Blooming competition from similar multiplexes
- Government’s interference with entertainment tax
- Consumer resorting to other ways of entertainment
- Piracy and economic slowdown may affect industry
- Movie playing spoilsport to brand of multiplexes
The threats in the SWOT Analysis of PVR Limited are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the PVR Limited SWOT analysis.
About PVR Limited
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| PVR Limited Overview | |
|---|---|
| Parent Company |
JV between Priya Exhibitors Private Limited and Village Roadshow Limited |
| Category |
Broadcasting& Cables |
| Sector | |
| Tagline/ Slogan |
Experience the Difference |
| USP |
Most Admired Multiplex Chain |
| PVR Limited STP | |
| Segmentation |
Premium Customers – PVR Gold Urban – PVR Cinemas Non metro (Tier 2 and 3 cities) – PVR Talkies |
| Target Market |
Urban and semi urban middle and upper middle class audience |
| Positioning |
A commitment to deliver the best quality cinema viewing Every Where, Every Time |
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