Pearson SWOT Analysis
Here is a detailed SWOT analysis of Pearson covering strengths, weaknesses, opportunities and threats.
Pearson Strengths
- World’s No.1 publishing company with global presence in more than 70 countries
- Through the Penguin publications it publishes fiction & Non-fiction books
- Provides subsidized publications in developing countries
- Books written by Best authors
- Top brand recall among publishing houses
Above are the strengths in the SWOT Analysis of Pearson. The strengths of Pearson looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Pearson Weaknesses
- Majority of the sales are concentrated in North America
- High focus on English language publishing
- Large proportion of publications are of educational and lesser known for commercail publications
These were the weaknesses in the Pearson SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Pearson Opportunities
- Strategic acquisitions and mergers that could strengthen its position and can reduce costs
- Business magazines and content Providing
- Strengthing position in publications other than English language
Above we covered the opportunities in Pearson SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Pearson Threats
- Emergence of E-publications, J-STOR, free online E-books
- Proliferation of online resources through Google and Yahoo
- Cannibalization from its own eBook collection, Think-tank
The threats in the SWOT Analysis of Pearson are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Pearson SWOT analysis.
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About Pearson
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Pearson Overview | |
|---|---|
| Parent Company |
Pearson PLC |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
Always learning |
| USP |
The world’s leading learning company |
| Pearson STP | |
| Segmentation |
All kinds of readers who demand comprehensive coverage on the Subjects and concepts |
| Target Market |
Students and Novel reading enthusiasts of all age groups |
| Positioning |
A brand which enhances the lives through Books written by best authors |
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