Harper Collins Publishers SWOT Analysis
Here is a detailed SWOT analysis of Harper Collins Publishers covering strengths, weaknesses, opportunities and threats.
Harper Collins Publishers Strengthss
- Harper Collins is the publishing subsidiary of the giant News Corp.,
- It has real page turners and bestselling books in its hand and more than 80 of its titles named as New York Times bestseller
- It sells e-books through its website and other online retailers
- Diversified publishing basket of goods including general books, children books and religious and spiritual books and Collin’s dictionary
- One of the most widely recognized and respected brands in publishing
Above are the strengths in the SWOT Analysis of Harper Collins Publishers. The strengths of Harper Collins Publishers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Harper Collins Publishers Weaknesses
- Only an English language publisher
- Not concentrating on growth opportunities in other kinds of printing and publications
These were the weaknesses in the Harper Collins Publishers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Harper Collins Publishers Opportunities
- Providing books to libraries of different universities across the globe
- Getting re-print rights of literature classics from other publishers
- Improved investments in e-publications and online services to increase the revenue
Above we covered the opportunities in Harper Collins Publishers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Harper Collins Publishers Threats
- Self cannibalization of its paper publications by the e-publications
- Increase in the competition from other global players
- With an atmosphere of broad-based change, the publishing industry is reaching beyond traditional boundaries
The threats in the SWOT Analysis of Harper Collins Publishers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Harper Collins Publishers SWOT analysis.
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About Harper Collins Publishers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Harper Collins Publishers Overview | |
|---|---|
| Parent Company |
NEWS CORPORATION |
| Category |
Printing & Publishing |
| Sector | |
| Tagline/ Slogan |
World Leading Book Publisher |
| USP |
Publisher of bestselling books |
| Harper Collins Publishers STP | |
| Segmentation |
Publishing needs of literary, religious and spiritual books requirements |
| Target Market |
General books, Children books and Bibles and Christian books |
| Positioning |
Publisher of the bestselling books and |
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