Here is a detailed SWOT analysis of Virgin Media covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Virgin Media. The strengths of Virgin Media looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Virgin Media SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Virgin Media SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Virgin Media
The threats in the SWOT Analysis of Virgin Media are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Virgin Media SWOT analysis.
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About Virgin Media
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Virgin Media Overview | |
---|---|
Parent Company |
NTL and Telewest |
Category |
television, internet, mobile phone and fixed-line telephone services |
Sector | |
Tagline/ Slogan |
Watch it, surf it, talk it, walk it |
USP |
First "quadruple-play" media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services |
Virgin Media STP | |
Segmentation |
Segmentationing based on different sources of broadcasting |
Target Market |
Fixed line, television users, internet users |
Positioning |
A popular high quality media and broadcasting company |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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