Naspers SWOT Analysis
Here is a detailed SWOT analysis of Naspers covering strengths, weaknesses, opportunities and threats.
Naspers Strengths
- Strong brand presence in the field of multi media, TV and broadcasting
- Experienced entrepreneurs to build internet businesses from scratch
- Operations in over 15 countries across the world
- Nearly 12000 employees form the strong workforce of the company
- Has many brands of newspapers, magazines, internet services etc
Above are the strengths in the SWOT Analysis of Naspers. The strengths of Naspers looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Naspers Weaknesses
- Crowded funding market
- Weak presence in Asian Media and E-commerce sector
These were the weaknesses in the Naspers SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Naspers Opportunities
- Growing e-commerce sector in South Asia and China
- Consolidation in Internet ventures in Central Europe
Above we covered the opportunities in Naspers SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Naspers Threats
- High taxation and regulation in India
- E-media ata nascent stage with less penetration of m-commerce
The threats in the SWOT Analysis of Naspers are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Naspers SWOT analysis.
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About Naspers
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Naspers Overview | |
|---|---|
| Parent Company |
Naspers |
| Category |
Broadcasting & Cables |
| Sector | |
| Tagline/ Slogan |
Entertainment, information and trading on demand |
| USP |
Entertainment, trading opportunities, information and access to their friends – wherever our users may be. |
| Naspers STP | |
| Segmentation |
Funds in Media related companies |
| Target Market |
E-commerce and Media firms |
| Positioning |
Traditional print media company to current e-media focused approach |
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