Marvel Toys SWOT Analysis
Here is a detailed SWOT analysis of Marvel Toys covering strengths, weaknesses, opportunities and threats.
Marvel Toys Strengths
- Big brand name and most popular action heros like Spiderman, Hulk, Avengers etc
- Diverse line of products in its portfolio
- Has license to some of the most popular comic and movie franchises
- Brand recall is high and high quality products
- Good distribution and availability through multi-brand retail toy stores worldwide
- Good branding and advertising through TVCs, print ads and out door advertising enhances brand image
Above are the strengths in the SWOT Analysis of Marvel Toys. The strengths of Marvel Toys looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Marvel Toys Weaknesses
- Product portfolio is mostly limited to action figures
- Fake products easily available in the market leading to loss of revenue
These were the weaknesses in the Marvel Toys SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Marvel Toys Opportunities
- Leverage the successful brand of Marvel
- Potential to tap into more franchises
- Reaching out by organizing contests on existing franchises
- Can put holograms or somethingsimilar so that imitation is not easy
Above we covered the opportunities in Marvel Toys SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Marvel Toys Threats
- Video games
- Cartoon channels
- Internet
- Outdoor games
- Other similar companies
The threats in the SWOT Analysis of Marvel Toys are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Marvel Toys SWOT analysis.
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About Marvel Toys
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Marvel Toys Overview | |
|---|---|
| Parent Company |
Marvel Entertainment |
| Category |
Toy Brands and Manufacturers |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Leaders in action figures in the world |
| Marvel Toys STP | |
| Segmentation |
Collectible toys based on characters of various comics and film franchise |
| Target Market |
Kids collectors of toys |
| Positioning |
To create unique and exciting collectibles for people across all ages |
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