Interpublic Group SWOT Analysis
Here is a detailed SWOT analysis of Interpublic Group covering strengths, weaknesses, opportunities and threats.
Interpublic Group Strengths
- Strong distribution all over the world
- 000 employees worldwide in 90 countries
- High reputation for quality work to corporates
- High number of mergers and acquisitions for expansion
- Excellent market reputation and expertise
Above are the strengths in the SWOT Analysis of Interpublic Group. The strengths of Interpublic Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Interpublic Group Weaknesses
- Market share is limited due to many competitors
- Geographic penetration is also limited
These were the weaknesses in the Interpublic Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Interpublic Group Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in Interpublic Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Interpublic Group Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of Interpublic Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Interpublic Group SWOT analysis.
About Interpublic Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Interpublic Group Overview | |
|---|---|
| Parent Company |
Interpublic group of Companies Inc. |
| Category |
Multinational advertising and public relations |
| Sector | |
| Tagline/ Slogan |
A global leader in modern marketing solutions |
| USP |
Has a very strong and sustainable revenue performance |
| Interpublic Group STP | |
| Segmentation |
Corporate organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Creating powerful emotional attachment to brands is our speciality |
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