WPP SWOT Analysis
Here is a detailed SWOT analysis of WPP covering strengths, weaknesses, opportunities and threats.
WPP Strengths
- Strong distribution all over the world
- 3000 offices in around 110 countries
- Strong workforce of around 1,60,000+ employees
- High reputation for quality work to corporates
- High number of mergers and acquisitions for expansion
- Strong market reputation and significant operations
Above are the strengths in the SWOT Analysis of WPP. The strengths of WPP looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
WPP Weaknesses
- Market share is limited due to many competitors
- Geographic penetration is also limited
These were the weaknesses in the WPP SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
WPP Opportunities
- Online advertising is a new source of revenue
- Adapting new strategies for market research brings in more revenues
- Decentralised decision making is helpful as local marketing needs vary from one region to another
Above we covered the opportunities in WPP SWOT Analysis. The opportunities for any brand can include prospects of future growth.
WPP Threats
- Increasing lawsuits due to sheer negligence in preparation of ads
- Recession may hit the industry as cut is primarily on marketing budget of corporates
- Cut-throat competition offered by other players in the industry
The threats in the SWOT Analysis of WPP are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the WPP SWOT analysis.
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About WPP
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| WPP Overview | |
|---|---|
| Parent Company |
WPP Public limited Company |
| Category |
British multinational advertising and public relations |
| Sector | |
| Tagline/ Slogan |
A world leader in marketing communications |
| USP |
World’s largest advertising company by revenues |
| WPP STP | |
| Segmentation |
Corporate Organizations |
| Target Market |
Well-established organizations in need of Marketing communications agency |
| Positioning |
Highly experienced in the field of marketing communications |
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