Star Sports SWOT Analysis
Here is a detailed SWOT analysis of Star Sports covering strengths, weaknesses, opportunities and threats.
Star Sports Strengths
- Popular brand name in India, South Asia, UK
- Showcases big sports events along with ESPN
- Good Quality Fillers when no live content is on
- Star Cricket is a dedicated cricket channel showing all major cricket tournaments
Above are the strengths in the SWOT Analysis of Star Sports. The strengths of Star Sports looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Star Sports Weaknesses
- Price of individually viewing channel is high
- Overshadowed by ESPN in many markets
These were the weaknesses in the Star Sports SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Star Sports Opportunities
- More Independent Live Coverage
- Regional Programs and events
Above we covered the opportunities in Star Sports SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Star Sports Threats
- Threat from different sports channels
- Online live streaming of live matches
The threats in the SWOT Analysis of Star Sports are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Star Sports SWOT analysis.
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About Star Sports
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Star Sports Overview | |
|---|---|
| Parent Company |
ESPN and Star TV |
| Category |
Sports TV Channels |
| Sector | |
| Tagline/ Slogan |
We Know your Game |
| USP |
Right for English Premier League and major cricket tournaments in Asia |
| Star Sports STP | |
| Segmentation |
Male sports enthusiasts |
| Target Market |
18-30 male middle and upper class |
| Positioning |
The best in sports entertainment around the world |
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