NBCUniversal SWOT Analysis

NBCUniversal Strengths

1. NBC offers a diversified portfolio consisting complete media offerings ranging from film, internet, cable TV, publishing
2. NBC has existed since 1939 and has a strong brand name which is advantageous when launching new network channels, forming partnerships etc. 
3. Its news & media content is highly trusted by the US audience which it caters to
4. With its acquisition by Comcast, it gives both the options to expand in untapped markets across US
5. NBC owns and operates eleven stations and nearly 200 affiliates throughoutUS

Above are the strengths in the SWOT Analysis of NBCUniversal. The strengths of NBCUniversal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

NBCUniversal Weaknesses

1. NBC operates in just a single market - US market
2. Due to increased number of networks, the company has experienced drop in revenues in recent time
3. Its inability to utilize its brand name effectively has also been a problem

These were the weaknesses in the NBCUniversal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

NBCUniversal Opportunities

1. It can expand globally as it is a well-known brand even outside US
2. Partnerships with online companies especially google to launch new initiatives and help expand into other markets
3. Acquisitions to expand its consumer base can also help, it will also help in reducing competition

Above we covered the opportunities in NBCUniversal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

NBCUniversal Threats

1. In recent times companies have preferred to spend their marketing revenues on Internet and Social media platforms
2. Loss in revenues incurred by piracy of its channels and illegal streaming over internet
3. Fierce competition in the ad sales and viewership amongst the major TV channels

The threats in the SWOT Analysis of NBCUniversal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the NBCUniversal SWOT analysis.

About NBCUniversal

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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