BBC SWOT Analysis
Here is a detailed SWOT analysis of BBC covering strengths, weaknesses, opportunities and threats.
BBC Strengths
- It is the largest broadcaster in the world, with about 23,000 staff
- Employs over 2,000 journalists globally
- Maintains 44 foreign news bureaus and has correspondents in almost all of the world's 240 countries
- World's largest broadcast news organisation which generates about 120 hours of radio and television output each day, as well as online news coverage
Above are the strengths in the SWOT Analysis of BBC. The strengths of BBC looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BBC Weaknesses
- Controversies of world issues have caused uproar
- News covered often gives a biased perspective which doesn’t go out with certain audiences
These were the weaknesses in the BBC SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BBC Opportunities
- Having more correspondents and covering global events with better analysis o events
- Try to be unbiased whenever trying to cover any story3.Organise global events to further strengthen brand
Above we covered the opportunities in BBC SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about BBC
BBC Threats
- Threat from competitor and domestic news channels
- Newpapers
The threats in the SWOT Analysis of BBC are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BBC SWOT analysis.
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About BBC
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BBC Overview | |
|---|---|
| Parent Company |
The Crown, British Broadcasting Corporation |
| Category |
News Channel |
| Sector | |
| Tagline/ Slogan |
Putting News First; International News Television |
| USP |
High quality global news with good presentation |
| BBC STP | |
| Segmentation |
People seeking news about UK and rest of the world |
| Target Market |
Individual, SEC B,C,D,E |
| Positioning |
International news channel who give priority to important events |
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