History Channel SWOT Analysis
Here is a detailed SWOT analysis of History Channel covering strengths, weaknesses, opportunities and threats.
History Channel Strengths
- Variety of programmes on European history
- Great video archives
- Nice recreation of incidents
- Minute details of particular era are shown in recreation
Above are the strengths in the SWOT Analysis of History Channel. The strengths of History Channel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
History Channel Weaknesses
- No attention to great Indian Rulers of medieval times (Marathas, Pallava, Bahamani, Rajpootana, Shunga, Maurya etc.)
- History of eastern world has some element of western bias
- Pro-Western, Capitalist and Socialist orientation of programme
- No focus at all on great Indian/Chinese history (majorly ancient)
These were the weaknesses in the History Channel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
History Channel Opportunities
- Can make special programmes for India
- Can introduce Indian hosts and scholars as well
- Scope for targeting kids
- Can go in other linguals such as Marathi, Gujrati etc.
Above we covered the opportunities in History Channel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
History Channel Threats
- Since history derives itself from analogy, views on same topic may be different
- Huge writings on topic give deep understanding than that from 1hr show
- Internet opens ocean of knowledge on history
The threats in the SWOT Analysis of History Channel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the History Channel SWOT analysis.
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About History Channel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| History Channel Overview | |
|---|---|
| Parent Company |
A&E Television Networks |
| Category |
Knowledge Based Channel |
| Sector | |
| Tagline/ Slogan |
History: Made Every Day |
| USP |
Exclusive historical footage and news |
| History Channel STP | |
| Segmentation |
10+ age group |
| Target Market |
Individual, SEC A,B,C |
| Positioning |
The channel helps reviving every major historical event |
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