Here is a detailed SWOT analysis of Oprah Winfrey Network (OWN) covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Oprah Winfrey Network (OWN). The strengths of Oprah Winfrey Network (OWN) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Oprah Winfrey Network (OWN) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Oprah Winfrey Network (OWN) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Oprah Winfrey Network (OWN) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Oprah Winfrey Network (OWN) SWOT analysis.
About Oprah Winfrey Network (OWN)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Oprah Winfrey Network (OWN) Overview | |
---|---|
Parent Company |
The Oprah Winfrey Network, Discovery Communications, Harpo Productions |
Category |
Media channels |
Sector | |
Tagline/ Slogan |
It’s Your Life…Own it. |
USP |
Oprah Winfrey’s heart and creative instincts inform the brand and the magnetism of the channel |
Oprah Winfrey Network (OWN) STP | |
Segmentation |
African-American viewers |
Target Market |
Middle aged women from middle and upper class |
Positioning |
Network of self- discovery, connecting people to each other and to their greatest potential |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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