Nokia E-Series SWOT Analysis
Here is a detailed SWOT analysis of Nokia E-Series covering strengths, weaknesses, opportunities and threats.
Nokia E-Series Strengths
- Successful E series phones
- Good quality and features
- Strong brand name and excellent distribution
Above are the strengths in the SWOT Analysis of Nokia E-Series. The strengths of Nokia E-Series looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Nokia E-Series Weaknesses
- All E Series models are similar
- Declining market share
These were the weaknesses in the Nokia E-Series SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Nokia E-Series Opportunities
- Redeem it's hold in the smart phone market which it has never properly addressed in the past
- Better advertising and price competitiveness
Above we covered the opportunities in Nokia E-Series SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Nokia E-Series Threats
- People are more focusing on OS than on brands and Symbian 3 has got bad publicity since launch
- Low end competitors with similar features at a lower price
The threats in the SWOT Analysis of Nokia E-Series are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Nokia E-Series SWOT analysis.
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About Nokia E-Series
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Nokia E-Series Overview | |
|---|---|
| Parent Company |
Nokia |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Connecting People; Success does not need a desk, make it everywhere you go |
| USP |
A Nokia branded business phone |
| Nokia E-Series STP | |
| Segmentation |
Mid-High end Business-cum-Smart phones |
| Target Market |
Business professionals aged 25 - 50 with upper middle class income |
| Positioning |
A device which could serve a dual purpose of entertainment as well as business with it's unique design of fitting in a keypad. |
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