Vertu SWOT Analysis
Here is a detailed SWOT analysis of Vertu covering strengths, weaknesses, opportunities and threats.
Vertu Strengths
- Premium positioning coupled with its unique designs
- Exclusive services to owners like Vertu Concierge etc
- High quality and handmade craft phones
- High quality advertising through niche luxury magazines
- The phones have a high popularity in Russia, Asia and Middle East
Above are the strengths in the SWOT Analysis of Vertu. The strengths of Vertu looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Vertu Weaknesses
- Phones are comparatively underpowered technically
- Vertu phones have been described as "tasteless trash" by Wired Magazine
- High production costs and lower functional benefits
These were the weaknesses in the Vertu SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Vertu Opportunities
- Changing consumer lifestyles and increased spending on luxury products
- Shift to Android OS from Symbian for better operating performances
- New business opportunities in emerging economies
Above we covered the opportunities in Vertu SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Vertu Threats
- Counterfeit products being sold
- Competition from other mainstream phone makers
The threats in the SWOT Analysis of Vertu are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Vertu SWOT analysis.
About Vertu
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Vertu Overview | |
|---|---|
| Parent Company |
EQT VI |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Life beautifully arranged |
| USP |
Luxury mobile phones with unique services |
| Vertu STP | |
| Segmentation |
Luxury mobile phones |
| Target Market |
High networth individuals |
| Positioning |
Luxury phones |
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