Blackberry Style SWOT Analysis
Here is a detailed SWOT analysis of Blackberry Style covering strengths, weaknesses, opportunities and threats.
Blackberry Style Strengths
- Secured Encrypted Mailing hence used by FBI, CIA, White house, Banks
- BB Appstore has decent amount of Applications
- Strong brand loyalty
Above are the strengths in the SWOT Analysis of Blackberry Style. The strengths of Blackberry Style looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Blackberry Style Weaknesses
- Weaker multimedia functions, lack of FM radio , Poor battery life
- High Cost 3.Need of an expensive BB data plan in order to access internet
These were the weaknesses in the Blackberry Style SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Blackberry Style Opportunities
- WIth aggressive marketing and inclusion of multimedia functions, BB has managed to capture good share in the smart phones segment
- More urban market to tap
Above we covered the opportunities in Blackberry Style SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Blackberry Style Threats
- Cheaper Nokia E-series and the Multi OS application Whatsapp replacing BBM's exclusivity
The threats in the SWOT Analysis of Blackberry Style are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Blackberry Style SWOT analysis.
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About Blackberry Style
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Blackberry Style Overview | |
|---|---|
| Parent Company |
Research in Motion |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Love your style |
| USP |
Business Phones with Multimedia functions, Blackberry Messenger(BBM) |
| Blackberry Style STP | |
| Segmentation |
Medium-High end Business phones market |
| Target Market |
From Executives to College youth, Political personalities especially Abroad |
| Positioning |
Once businessmen's novelty has now become the fancy of a common man with "we're the blackberry boys" ad campaign that they are the new age smart phones |
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