Micromax Mobiles SWOT Analysis
Here is a detailed SWOT analysis of Micromax Mobiles covering strengths, weaknesses, opportunities and threats.
Micromax Mobiles Strengths
- Micromax provide smartphones with latest features at affordable prices
- Good advertising and brand presence of Micromax have increased their presence
- The phones come not only as smartphones but also basic phones targeting the low segment
- Excellent distribution of Micromax phones have made them widely available
- Celebrity brand ambassadors have helped the brand grow
Above are the strengths in the SWOT Analysis of Micromax Mobiles. The strengths of Micromax Mobiles looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Micromax Mobiles Weaknesses
- Limited market share of Micromax due to intense competition and less global presence
- Many phones in the market hence low brand differentiation and high brand switching
These were the weaknesses in the Micromax Mobiles SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Micromax Mobiles Opportunities
- Smartphone and low-end phones market has become very competitive which has affected the business of Micromax
- The brand can systematically expand its operations at a global level
- Can be used as simple second phones as well as cheaper smart phones
Above we covered the opportunities in Micromax Mobiles SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Micromax Mobiles Threats
- Threat from low price from global brands can affect Micromax's business
- Other lower end phones brands
- Changing technology can make the technology obsolete and affect operations
The threats in the SWOT Analysis of Micromax Mobiles are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Micromax Mobiles SWOT analysis.
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About Micromax Mobiles
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Micromax Mobiles Overview | |
|---|---|
| Parent Company |
Micromax Mobiles |
| Category |
Smartphones |
| Sector | |
| Tagline/ Slogan |
Nothing like anything; Nuts Guts Glory |
| USP |
Micromax offers smartphones at affordable prices |
| Micromax Mobiles STP | |
| Segmentation |
People looking for smartphones in India |
| Target Market |
Urban middle and upper middle class in India |
| Positioning |
Micromax offers new range of smartphones with the latest features |
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