Anthem Blue Cross and Blue Shield SWOT Analysis
Here is a detailed SWOT analysis of Anthem Blue Cross and Blue Shield covering strengths, weaknesses, opportunities and threats.
Anthem Blue Cross and Blue Shield Strengths
- Brand value of Anthem Inc. and Wellpoint health networks Inc. brought together
- Diverse and broad portfolio of integrated health care plans and related services
- Rapid expansion in last decade through merger and acquisition
- Highly satisfied customers, positively reviewed and well rated
Above are the strengths in the SWOT Analysis of Anthem Blue Cross and Blue Shield. The strengths of Anthem Blue Cross and Blue Shield looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Anthem Blue Cross and Blue Shield Weaknesses
- Has been in news for controversies especially in 2009 and 2010
- Low interest rate scenario in the US hurts the profitability of insurers in the US
- Unable to secure customer data from hackers, 37.5 million records were recently stolen from database
- Since 2013 dip in insurance penetration i.e. insurance premiums as a percentage of GDP
These were the weaknesses in the Anthem Blue Cross and Blue Shield SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Anthem Blue Cross and Blue Shield Opportunities
- Further expansion by acquisitions to ensure complete range of managed healthcare services
- Banking upon market leadership in US to expand into new markets
- More product offering and services and trying to attain first mover advantage in certain segments
Above we covered the opportunities in Anthem Blue Cross and Blue Shield SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Anthem Blue Cross and Blue Shield Threats
- Brand equity may be adversely affected by multiple controversies
- Highly competitive market makes maintaining market share a major challenge
- Threat of data breach may lead to apprehension in mind of consumers
The threats in the SWOT Analysis of Anthem Blue Cross and Blue Shield are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Anthem Blue Cross and Blue Shield SWOT analysis.
About Anthem Blue Cross and Blue Shield
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Anthem Blue Cross and Blue Shield Overview | |
|---|---|
| Parent Company |
Anthem Inc. |
| Category |
Managed healthcare |
| Sector | |
| Tagline/ Slogan |
Together, we are transforming health care with trusted and caring solutions |
| USP |
Focus on day-to-day execution and capitalizes on new opportunities to drive growth |
| Anthem Blue Cross and Blue Shield STP | |
| Segmentation |
Health insurance |
| Target Market |
Families and businesses |
| Positioning |
Health and specialty programs customized for each customer segments |
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