Here is a detailed SWOT analysis of Intuitive Surgical covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Intuitive Surgical. The strengths of Intuitive Surgical looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Intuitive Surgical SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Intuitive Surgical SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Intuitive Surgical are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Intuitive Surgical SWOT analysis.
About Intuitive Surgical
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Intuitive Surgical Overview | |
---|---|
Parent Company |
Intuitive Surgical |
Category |
Healthcare |
Sector | |
Tagline/ Slogan |
Improving patient outcomes |
USP |
Success of our business rests on providing surgeons with products that in their hands, improve patient value |
Intuitive Surgical STP | |
Segmentation |
Designing, manufacturing, and marketing of surgical systems for various surgical procedures |
Target Market |
Urologic surgery, gynecologic surgery, Cardiothoracic surgery, general surgery and head and neck surgery. |
Positioning |
To improve the experience of patients undergoing surgery by using computing and robotics to better surgical outcomes and accelerate recovery |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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