GSK Consumer Healthcare SWOT Analysis
Here is a detailed SWOT analysis of GSK Consumer Healthcare covering strengths, weaknesses, opportunities and threats.
GSK Consumer Healthcare Strengths
- GSK is one of the top 5 largest pharmaceutical companies.
- GSK is one of the world’s largest investor in R&D and UK's biggest private sector funder of R&D.
- Winner of chemical industry manufacturing and resource efficiency award.
- Strong R&D focus and exploring new markets
- GSK is a global presence is in over 100 countries
- Has a strength of over 97000 employees
Above are the strengths in the SWOT Analysis of GSK Consumer Healthcare. The strengths of GSK Consumer Healthcare looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
GSK Consumer Healthcare Weaknesses
- Controversies regarding issue of safety of drugs affects company’s image
- Patent expiry for a number of bulk-buster products
These were the weaknesses in the GSK Consumer Healthcare SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
GSK Consumer Healthcare Opportunities
- Strategic agreements with other pharmaceutical companies and organizations to boost its research.
- Increasing awareness about healthcare needs
- Global penetration through mergers and acquisitions
- Increasing demand for quality healthcare solutions
Above we covered the opportunities in GSK Consumer Healthcare SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about GSK Consumer Healthcare
GSK Consumer Healthcare Threats
- Risk of unsuccessful new Products
- Regulatory environment is becoming more & more stringent
- Economic slowdown in European markets
The threats in the SWOT Analysis of GSK Consumer Healthcare are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the GSK Consumer Healthcare SWOT analysis.
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About GSK Consumer Healthcare
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| GSK Consumer Healthcare Overview | |
|---|---|
| Parent Company |
GlaxoSmithKline Plc |
| Category |
pharmaceutical and healthcare companies |
| Sector | |
| Tagline/ Slogan |
Do more, feel better, live longer |
| USP |
GlaxoSmithKline is the UK’s largest and world’s second largest pharmaceutical company |
| GSK Consumer Healthcare STP | |
| Segmentation |
Consumer healthcare, prescription medicines & vaccines |
| Target Market |
Patients & healthcare professionals seeking detection, prevention & treatment of disease. |
| Positioning |
We are science led global healthcare company |
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