Crocin SWOT Analysis
Here is a detailed SWOT analysis of Crocin covering strengths, weaknesses, opportunities and threats.
Crocin Strengths
- Very well accepted in the global markets and enjoys the trust associated with GSK brand.
- GSK has a strong presence in pharmaceutical products with world class R&D and product innovation
- A wide range of products available in different pack sizes to address needs of different consumers
- It enjoys the strong distribution network of GSK
- Company has heavily invested in promotion and advertising and thus the brand recall and association is very high
Above are the strengths in the SWOT Analysis of Crocin. The strengths of Crocin looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Crocin Weaknesses
- % of the brand usage is for its antipyretic i.e. fevers related use which is a smaller segment as compared to the pain killer market.
- It faced objections from FDA for some of its campaigns which were later sorted out.
These were the weaknesses in the Crocin SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Crocin Opportunities
- Target the alternative channels and promote it through medical representatives
- Promote the analgesic benefits more to tap the huge painkiller market
Above we covered the opportunities in Crocin SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Crocin Threats
- Pharma products are subject to stringent legal regulations; any mistake in adherence to quality or even printing on product inserts can have strong implications
- Lot of competition in the market.
- Most of the time the druggist has the influencing power in the sale of OTC products
The threats in the SWOT Analysis of Crocin are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Crocin SWOT analysis.
About Crocin
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Crocin Overview | |
|---|---|
| Parent Company |
GSK |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
‘For the rapid and effective relief from cold & flu symptoms’ |
| USP |
Analgesic and anti-pyretic combined into one to provide total relief from pain and fever |
| Crocin STP | |
| Segmentation |
OTC medicine |
| Target Market |
Masses |
| Positioning |
A paracetamol based analgesic that provides fast, effective temporary relief of pain and discomfort |
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