OSIM SWOT Analysis
Here is a detailed SWOT analysis of OSIM covering strengths, weaknesses, opportunities and threats.
OSIM Strengths
- Offers a wide portfolio of innovative healthy lifestyle products.
- Decades of experience in healthy lifestyle and well-being business – well established and known brand.
- The brand value is communicated at all customer touch points, through products, outlets, brand image, service excellence and in-depth knowledge of holistic health.
- Operates a wide point-of-sales network across 30 countries.
Above are the strengths in the SWOT Analysis of OSIM. The strengths of OSIM looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
OSIM Weaknesses
- The products are expensive, hence limited target group.
- Limited geographic reach as compared to a few global brands
These were the weaknesses in the OSIM SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
OSIM Opportunities
- A larger market can be tapped for its products.
- Needs to create new products which are affordable and accessible.
- Can have tie-ups with fitness centres and gyms.
- More people are growing health conscious hence opportunity for consumer sale
Above we covered the opportunities in OSIM SWOT Analysis. The opportunities for any brand can include prospects of future growth.
OSIM Threats
- Numerous substitutes are available.
- Very high buyer power – difficult for company to create need for it products.
- Competition from other players can reduce market share
The threats in the SWOT Analysis of OSIM are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the OSIM SWOT analysis.
About OSIM
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| OSIM Overview | |
|---|---|
| Parent Company |
Osim International Limited |
| Category |
Healthy lifestyle products |
| Sector | |
| Tagline/ Slogan |
Inspiring well-being; Discover your sense of well-being; Inspiring Life |
| USP |
The most preferred healthy lifestyle brand in Asia, with the highest top of mind recall |
| OSIM STP | |
| Segmentation |
People who seek to improve the quality of their lives, through better overall well-being. |
| Target Market |
Upper middle class and rich people who want easy and quicker solutions for healthy lifestyle. |
| Positioning |
Osim is preferred by people as it is innovative, improves their health in an easier way and allows them improved overall well-being. |
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