Here is a detailed SWOT analysis of Cigna covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Cigna. The strengths of Cigna looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Cigna SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Cigna SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Cigna are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cigna SWOT analysis.
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About Cigna
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Cigna Overview | |
---|---|
Parent Company |
Cigna |
Category |
Health care |
Sector | |
Tagline/ Slogan |
A Business of Caring |
USP |
More than just a health insurance company |
Cigna STP | |
Segmentation |
PPO , HMO, point of service, indemnity and consumer-directed products |
Target Market |
Employers and Organizations , Brokers and Consultants, individuals and families |
Positioning |
Global health service company helping people they serve improve their health , well-being and sense of security |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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