Dangote Cement SWOT Analysis
Here is a detailed SWOT analysis of Dangote Cement covering strengths, weaknesses, opportunities and threats.
Dangote Cement Strengths
- Dangote Cement is the largest company traded on Nigerian Stock Exchange
- It is Nigeria’s largest producer of cement
- It has a huge production capacity of around 20mmtpa
- It has its self owned 3000 trucks for cement supplies
- It also owns world’s largest cement factory in Abuja, Nigeria
- Being a part of Dangote group is one of the strongest points that Dangote cement can take leverage of
- The company has approx 3500 employees
Above are the strengths in the SWOT Analysis of Dangote Cement. The strengths of Dangote Cement looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dangote Cement Weaknesses
- With origin in 1992, it is new into the cement industry as compared to its worldwide competitors
- Its a leader in Nigeria only, but as far as world presence is concerned, Dangote cement has to work a lot on improving its international presence
- Dangote cement is not as renowned internationally as compared to its competitors
These were the weaknesses in the Dangote Cement SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dangote Cement Opportunities
- With production of only cement, company has a huge potential of entering into other constructions materials segment using the brand name of Dangote group
- With operations all around Africa, Dangote cement has a huge potential to increase its operations internationally by mergers and acquisitions
- Rising demand of Cement in African countries
Above we covered the opportunities in Dangote Cement SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dangote Cement Threats
- Most of the world’s leading cement brands are currently not operating in Africa, but once they enter into African markets, this would a huge threat to Dangote Cement
- Regualtory framework in African countries is very stringent, that has not allowed many of the worlds famous cement manufacturers to enter Africa, so Dangote cement also should be careful with regulations and policies of the givernment
The threats in the SWOT Analysis of Dangote Cement are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dangote Cement SWOT analysis.
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About Dangote Cement
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dangote Cement Overview | |
|---|---|
| Parent Company |
Dangote Group |
| Category |
Construction Materials |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
A string emerging player in the cement industry |
| Dangote Cement STP | |
| Segmentation |
Rural/Urban Projects, Private/Public Builders |
| Target Market |
Private and Public builders in Nigeria and other African Countries |
| Positioning |
Leader of cement production |
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