Geberit SWOT Analysis
Here is a detailed SWOT analysis of Geberit covering strengths, weaknesses, opportunities and threats.
Geberit Strengths
- It was founded in 1874, so it has been into operations from the last 140 years
- Geberit has an employee force of around 7000 people
- It is one of the leading companies in its sector in Europe
- Together with it subsidiaries, it is one of the world’s most well known brands
- It deals in both Sanitary and Piping systems
- Geberit emphasizes a lot on sustainability, that would help the company to sustain at all times
Above are the strengths in the SWOT Analysis of Geberit. The strengths of Geberit looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Geberit Weaknesses
- Considering Indian Markets, Geberit products are priced a lot higher than its competitors
- Availability of the brand in most of the top cities is a major concern for Geberit
- Global awareness is lesser than its competitors
These were the weaknesses in the Geberit SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Geberit Opportunities
- Rising income levels of customers who are ready to pay premium for better quality
- It can increase its product portfolio by entering into new bathroom products segment
- It can work on increasing its global presence
Above we covered the opportunities in Geberit SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Geberit Threats
- Regulatory framework can impact operations of Geberit
- It is facing strong competition in many international markets
- Increasing competitor activity can reduce market share
The threats in the SWOT Analysis of Geberit are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Geberit SWOT analysis.
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About Geberit
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Geberit Overview | |
|---|---|
| Parent Company |
Geberit AG |
| Category |
Construction Materials |
| Sector | |
| Tagline/ Slogan |
We build perfect waterways |
| USP |
Good appearance with great quality |
| Geberit STP | |
| Segmentation |
Tier I/Tier II Cities, Normal/High Class customers |
| Target Market |
High class customers living in Tier I cities, Leading builders in Major metros and Tier I/Tier II cities |
| Positioning |
Ensuring Wellness for your bathroom |
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