Roca SWOT Analysis
Here is a detailed SWOT analysis of Roca covering strengths, weaknesses, opportunities and threats.
Roca Strengths
- It has decades of operational experience since 1929 that gives it a huge advantage over others.
- It has operational experience Portugal, France, United Kingdom, Germany, Italy, Russia, Morocco, Argentina, Brazil, India and China.
- It has won around 40 awards from various different organizations.
- It has a wide portfolio of products when compared to its competitors.
- Roca is one of the organizations that puts very high emphasis on Water conservations.
- Global presence of the brand is spread across 130+ countries
- Media and advertising in newspapers and TVCs have resulted in strong brand image
Above are the strengths in the SWOT Analysis of Roca. The strengths of Roca looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Roca Weaknesses
- Being a market leader, it is always under scrutiny for its operations
- The brand has limited market share growth due to intense competition from brands and local players
These were the weaknesses in the Roca SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Roca Opportunities
- Roca should look for mergers and acquisitions to expand its worldwide operations.
- Real Estate sector is growing at a rapid pace, so it is a great opportunity for Roca to grab.
Above we covered the opportunities in Roca SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Roca Threats
- Strong competition from local and global brands is a challenge for Roca.
- Roca should also be careful of the policies made by the government during planning of strategies as they may change anytime.
The threats in the SWOT Analysis of Roca are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Roca SWOT analysis.
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About Roca
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Roca Overview | |
|---|---|
| Parent Company |
Roca |
| Category |
Construction Materials-Sanitaryware |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
High quality products |
| Roca STP | |
| Segmentation |
Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders |
| Target Market |
General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas |
| Positioning |
Progress, reliability, excellence and leadership |
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