Ambuja Cements SWOT Analysis
Here is a detailed SWOT analysis of Ambuja Cements covering strengths, weaknesses, opportunities and threats.
Ambuja Cements Strengths
- It has an operational experience of over many decades
- It is one of the leading cement manufacturers in the country.
- It has a strong revenue year on year
- Holcim, one of the world’s largest cement manufacturers has a significant share in Ambuja Cements
- Branding activities through TVCs, online marketing etc in India make it a prominent brand
- The company is also listed on NSE & BSE
Above are the strengths in the SWOT Analysis of Ambuja Cements. The strengths of Ambuja Cements looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ambuja Cements Weaknesses
- It exports cement to a limited number of countries, as compared to its global competitors.
- It deals primarily with cement and concrete while many global players manufacture other construction materials along with cement to provide greater portfolio to the customers.
These were the weaknesses in the Ambuja Cements SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ambuja Cements Opportunities
- Ambuja cements is planning to buy share from Holcim that would strengthen the brand as a Indian Brand and It would help the brand to grow in the country as Indian customers would psychologically relate to the brand now.
- It can increase its global exports business by mergers and acquisitions.
- The government is promoting Manufacturing sector in India which is a huge opportunity for Ambuja cements and other manufacturing companies.
Above we covered the opportunities in Ambuja Cements SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ambuja Cements Threats
- It is facing strong competition from Indian and Global players in cement sector.
- If it tries to increase its global operations, it would face tough competition and moreover, each country has different policies that might hamper its expansion.
The threats in the SWOT Analysis of Ambuja Cements are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ambuja Cements SWOT analysis.
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About Ambuja Cements
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ambuja Cements Overview | |
|---|---|
| Parent Company |
Ambuja Cements |
| Category |
Construction Materials- Cement |
| Sector | |
| Tagline/ Slogan |
Giant Compressive Strength |
| USP |
Superior quality cement |
| Ambuja Cements STP | |
| Segmentation |
Tier I/II/III cities, Public Sector/Private Sector, Customer/Builder |
| Target Market |
Customers and Builders in both Public and private sector in all tier cities |
| Positioning |
Providing Strength to your buildings |
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