Somany Ceramics SWOT Analysis
Here is a detailed SWOT analysis of Somany Ceramics covering strengths, weaknesses, opportunities and threats.
Somany Ceramics Strengths
- Somany Tiles has been into operations since many decades
- It operates in India, Africa, Middle East, UK and Russia.
- It has a production capacity of 40+ million square meters annually.
- In Terms Of Decor Solutions With Widest Product Selection Categories – Ceramic Wall And Floor, Polished Vitrified Tiles, Glazed Vitrified Tiles, Digital Tiles & Sanitaryware And Bath Fittings As Well As Tile Laying Solution
- It is designated as the Trend Setter in India
- It is easily an undisputed leader in the world of ceramics
Above are the strengths in the SWOT Analysis of Somany Ceramics. The strengths of Somany Ceramics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Somany Ceramics Weaknesses
- There is a scope of increasing foreign operations in the company’s distribution system.
- Somany tiles is supposed to carry a very high brand equity with it, but is should do more advertising as people of Tier II cities and lower are not aware of the brand.
- SOMANY tiles are priced a bit higher than normal brands in the category.
These were the weaknesses in the Somany Ceramics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Somany Ceramics Opportunities
- It can easily take leverage of its Indian leadership and expand its international operational network.
- Government policies in India are also going to be pro manufacturing sector and with FDI coming into the sector, this would help SOMANY tiles to grow.
Above we covered the opportunities in Somany Ceramics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Somany Ceramics Threats
- SOMANY tiles does face a tough competition from its competitors.
- Many regional players are also taking on SOMANY tiles in terms of price.
The threats in the SWOT Analysis of Somany Ceramics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Somany Ceramics SWOT analysis.
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About Somany Ceramics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Somany Ceramics Overview | |
|---|---|
| Parent Company |
SOMANY CERAMICS |
| Category |
Construction Materials-Ceramics and Tiles |
| Sector | |
| Tagline/ Slogan |
We make your homes desirable ; We add color to your life; We are witness to your joy; We make your homes lavishing |
| USP |
Innovative products |
| Somany Ceramics STP | |
| Segmentation |
Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders |
| Target Market |
Owners/builders having projects in Urban i.e. Tier I and Tier II cities |
| Positioning |
A Caring and High quality Brand |
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