RAK Ceramics SWOT Analysis
Here is a detailed SWOT analysis of RAK Ceramics covering strengths, weaknesses, opportunities and threats.
RAK Ceramics Strengths
- RAK has been adjudged Super brand for many consecutive years.
- It also won major awards for its SAP Application and Advanced Computer Application.
- RAK Ceramics is the world largest ceramics manufacturers.
- It has operations in around 160 Countries.
- Its global annual production output of 110+ million square meters of ceramic and porcelain tiles, 4+million pieces of bathware and 20+ million pieces of tableware.
- It has a very diverse portfolio of products as compared to its competitors.
Above are the strengths in the SWOT Analysis of RAK Ceramics. The strengths of RAK Ceramics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
RAK Ceramics Weaknesses
- Being a prominent global player, always under scrutiny and public eye for any decision taken
- The brand is yet to establish its presence in emerging economies
These were the weaknesses in the RAK Ceramics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
RAK Ceramics Opportunities
- It can leverage it worldwide distribution network and expand to other parts of the world.
- It can also look for mergers as it carries a very high Brand Equity along with it. This would help it strengthen the brand and enter untapped markets as well.
Above we covered the opportunities in RAK Ceramics SWOT Analysis. The opportunities for any brand can include prospects of future growth.
RAK Ceramics Threats
- It is now facing tough competition from national and Regional players in most of the countries.
- It also faces challenges in terms of pricing as other regional players are offering products at much lower prices to gain market shares.
The threats in the SWOT Analysis of RAK Ceramics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the RAK Ceramics SWOT analysis.
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About RAK Ceramics
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| RAK Ceramics Overview | |
|---|---|
| Parent Company |
RAK Ceramics |
| Category |
Construction Materials-Ceramics and Tiles |
| Sector | |
| Tagline/ Slogan |
Close to you worldwide |
| USP |
A strong global brand |
| RAK Ceramics STP | |
| Segmentation |
Tier I/II/III Cities, Rural/ Urban Areas, private/public customers, owners/builders |
| Target Market |
Owners/builders having projects in Urban i.e. Tier I and Tier II cities |
| Positioning |
Dedicated to provide best quality ceramics |
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