Hindware SWOT Analysis
Here is a detailed SWOT analysis of Hindware covering strengths, weaknesses, opportunities and threats.
Hindware Strengths
- HSIL is the first company in the Building Materials Industry to be awarded the prestigious ISO 9001, 14001 and OHSAS 18001 certificate
- It is the first in India to receive the ISI License, back in 1962
- HSIL has been recognized amongst the top 300 companies in India and has also been rated by Forbes magazine amongst the top 100 small and medium sized companies in the world
- Hindware has been recognized as a Superbrand consecutively for many years
- Hindware manufactures 2.7 million sanitaryware pieces each year
- Hindware possesses the most committed distribution network in India's building products industry.
Above are the strengths in the SWOT Analysis of Hindware. The strengths of Hindware looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hindware Weaknesses
- Hindware is famous majorly in India but around the world, its awareness is lesser.
- Intense competition means limited market share growth
These were the weaknesses in the Hindware SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hindware Opportunities
- Hindware should leverage its brand equity and come up with brands in new construction materials category by implementing Umbrella Branding.
- It can build up a strong distribution network to ensure its presence in all the parts of the country
- Global expansion can help boost business
Above we covered the opportunities in Hindware SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hindware Threats
- Hindware is facing a tough competition from regional players in the market.
- Competitors are offering lucrative schemes to distributors so that they push their products. Hindware should also look for trade promotion schemes.
The threats in the SWOT Analysis of Hindware are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hindware SWOT analysis.
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About Hindware
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hindware Overview | |
|---|---|
| Parent Company |
HSIL |
| Category |
Construction Materials- Sanitary ware |
| Sector | |
| Tagline/ Slogan |
Design to Desire |
| USP |
Premium quality products |
| Hindware STP | |
| Segmentation |
Rural/Urban Areas, Tier I/II/III Cities, General/Premium Customers, Public/private Contractors/Builders |
| Target Market |
General and Premium customers living in Tier I and Tier II cities or builders having projects in Urban areas |
| Positioning |
A brand with quality and trust |
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