Westfield Group SWOT Analysis
Here is a detailed SWOT analysis of Westfield Group covering strengths, weaknesses, opportunities and threats.
Westfield Group Strengths
- Strong market presence and strong brand name in Australia
- Steady cash flow from operation.
- Diversified business portfolio and employee force of approx 4000 globally
- Ability to raise capital quickly, as debt and equity globally
- Has a wide geographic presence in Australia, Brazil, New Zealand, United Kingdom and United States
- Has investment portfolios in over 120 shopping centres
Above are the strengths in the SWOT Analysis of Westfield Group. The strengths of Westfield Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Westfield Group Weaknesses
- More focus on retail properties.
- Not present in developing nations and emerging economies
These were the weaknesses in the Westfield Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Westfield Group Opportunities
- Joint ventures to help establish market position further
- Acquisitions for increasing market presence
- Emerging market like Asian countries
Above we covered the opportunities in Westfield Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Westfield Group Threats
- Competition from existing players in the real estate industry
- Fluctuation in price of property
- Reduction of lease rates of store
The threats in the SWOT Analysis of Westfield Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Westfield Group SWOT analysis.
About Westfield Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Westfield Group Overview | |
|---|---|
| Parent Company |
Westfield Group |
| Category |
Real Estate |
| Sector | |
| Tagline/ Slogan |
World class design, construction and management |
| USP |
Stylish and well designed services |
| Westfield Group STP | |
| Segmentation |
City centric brands and people |
| Target Market |
Various brand and retail shops |
| Positioning |
Aesthetically good and beautiful infrastructure |
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