Bouygues SWOT Analysis
Here is a detailed SWOT analysis of Bouygues covering strengths, weaknesses, opportunities and threats.
Bouygues Strengths
- Well diversified business presence – construction, telecom and media; not all segments are under pressure at the same time
- Bouygues subsidiary TFI is the market leader in France – In the area of pay television, the TF1’s channel, Eurosport, is the leading pan European sports broadcasting channel with a viewership base of 120+ million households.
- Over 130,000 employees forms a part of the workforce
- Has its worldwide presence in 80+ countries
Above are the strengths in the SWOT Analysis of Bouygues. The strengths of Bouygues looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Bouygues Weaknesses
- Declining profit margins despite increasing revenues, over the years
- Competitive disadvantage due to non-participation in bid for spectrum licenses in France
These were the weaknesses in the Bouygues SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Bouygues Opportunities
- Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is only close to 6% currently
- Increasing use of smartphones across the globe provides a hug opportunity for its telec0om wing
- Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.
Above we covered the opportunities in Bouygues SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Bouygues Threats
- Growing debt burden of European nations
- Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased by 22.9% and 13.7% compared to previous year
The threats in the SWOT Analysis of Bouygues are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Bouygues SWOT analysis.
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About Bouygues
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Bouygues Overview | |
|---|---|
| Parent Company |
Bouygues Group |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
Shaping a Better Life |
| USP |
Developing energy efficient solutions for its customers |
| Bouygues STP | |
| Segmentation |
Based on geography: Europe, Africa, rest of the world |
| Target Market |
Predominantly projects in France, Western Europe and Eastern Europe |
| Positioning |
A company focused on innovation and sustainable development |
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