The Link Real Estate Investment Trust SWOT Analysis
Here is a detailed SWOT analysis of The Link Real Estate Investment Trust covering strengths, weaknesses, opportunities and threats.
The Link Real Estate Investment Trust Strengths
- High quality retail centers producing steady income.
- In term of capitalization it has Largest asset in Asia -REIT
- Strong management team
- Focuses on tenets, which provide daily need product and services. 5. Good quality of tenet mix.
- Strong credit rating e.g. Moody’s rating:A2
Above are the strengths in the SWOT Analysis of The Link Real Estate Investment Trust. The strengths of The Link Real Estate Investment Trust looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
The Link Real Estate Investment Trust Weaknesses
- Only focuses on retail property.
- Increasing cost of salaries, security and cleaning affect the revenue
These were the weaknesses in the The Link Real Estate Investment Trust SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
The Link Real Estate Investment Trust Opportunities
- Attractive acquisition for its growth
- Better R & M planning and energy saving measures
- Growth opportunity in other Asian developing nation.
Above we covered the opportunities in The Link Real Estate Investment Trust SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The Link Real Estate Investment Trust Threats
- Increasing Electricity tariffs
- New government rules and regulation
- Economic slowdown
The threats in the SWOT Analysis of The Link Real Estate Investment Trust are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Link Real Estate Investment Trust SWOT analysis.
About The Link Real Estate Investment Trust
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
The Link Real Estate Investment Trust | |
|---|---|
| Parent Company |
The Link Management Limited |
| Category |
Leasing, property management, enhancement and maintenance services (in retail properties and Car park property.). |
| Sector | |
| Tagline/ Slogan |
Enhancing Peoples live |
| USP |
Quality service |
| The Link Real Estate Investment Trust STP | |
| Segmentation |
Developing cities. |
| Target Market |
Middle and high income level audience which mainly looks for daily need product and services |
| Positioning |
Good quality product and services, availability. |
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