Orascom Construction SWOT Analysis
Here is a detailed SWOT analysis of Orascom Construction covering strengths, weaknesses, opportunities and threats.
Orascom Construction Strengths
- Well diversified business presence – presence in fertilizers and construction industry diversifies the business and reduces risk
- Strong order backlog – Consecutive backlog growth shows financial stability
- Good growth in EBITDA and net income growth over the years
- It has its presence felt in over 25 countries
Above are the strengths in the SWOT Analysis of Orascom Construction. The strengths of Orascom Construction looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Orascom Construction Weaknesses
- Litigations tarnish company’s image – a number of litigations have been filed against the company’s fertilizer and construction businesses, tarnishing the image of the company
- Higher debt and interest expense - will negatively impact the profitability and pricing power of the company
These were the weaknesses in the Orascom Construction SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Orascom Construction Opportunities
- Growing construction in the Asian region – the revenue contribution from Asia and Oceania region is substabtial
- Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Strategy plans to achieve.
- Expansion into emerging economies can propel the company further
Above we covered the opportunities in Orascom Construction SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Orascom Construction Threats
- Growing debt burden of European nations
- Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased
- Unfavorable govt policies can cause operational inefficiency
The threats in the SWOT Analysis of Orascom Construction are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Orascom Construction SWOT analysis.
About Orascom Construction
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Orascom Construction Overview | |
|---|---|
| Parent Company |
Orascom Construction |
| Category |
Construction Services |
| Sector | |
| Tagline/ Slogan |
Excellence in every aspect |
| USP |
World leader in the fertilizer industry |
| Orascom Construction STP | |
| Segmentation |
Construction services |
| Target Market |
Europe, the Middle East, North America, and North Africa Industrial, commercial, water/sewage, transportation, telecommunications, maritime, tourism and railway projects |
| Positioning |
As a company committed to delivering quality work and products, safely and on schedule, and a company with an open mind ready to embrace new opportunities and driven to deliver exceptional value |
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