Here is a detailed SWOT analysis of Australian Open Tennis covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Australian Open Tennis. The strengths of Australian Open Tennis looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Australian Open Tennis SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Australian Open Tennis SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Australian Open Tennis are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Australian Open Tennis SWOT analysis.
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About Australian Open Tennis
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Australian Open Tennis Overview | |
---|---|
Parent Company |
Tennis Australia |
Category |
Grand Slam Tennis Tournament |
Sector | |
Tagline/ Slogan |
The Grand Slam of the Asia Pacific |
USP |
One of the 4 grand slams in tennis |
Australian Open Tennis STP | |
Segmentation |
All tennis enthusiats |
Target Market |
Male and Female in the age group 15-60 |
Positioning |
The most competitive tournament on hard court/Year’s first grand slam |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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