French Open Roland Garros SWOT Analysis
Here is a detailed SWOT analysis of French Open Roland Garros covering strengths, weaknesses, opportunities and threats.
French Open Roland Garros Strengths
- Premier clay court tennis tournament in the world
- Makes it an even playing field for players who do not have a big serve, thus making it one of the most competitive grand slams
- Has many great tennis legends associated with the event
- World class clay courts
- Sponsorship by many top brands makes it a popular brand
Above are the strengths in the SWOT Analysis of French Open Roland Garros. The strengths of French Open Roland Garros looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
French Open Roland Garros Weaknesses
- The slow nature of the court makes it physically demanding for the players, increasing the risk of injuries
- No retractable roofs in stadium, making it susceptible to bad weather conditions
These were the weaknesses in the French Open Roland Garros SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
French Open Roland Garros Opportunities
- Improve the infrastructure to match the other grand slams
- Increase viewership in the emerging markets for tennis like India
Above we covered the opportunities in French Open Roland Garros SWOT Analysis. The opportunities for any brand can include prospects of future growth.
French Open Roland Garros Threats
- The continuous debate about shifting the location is a big threat to the heritage of an event of such a magnitude
- Threats from other clay court masters that precede the tournament and have an almost equal global appeal
The threats in the SWOT Analysis of French Open Roland Garros are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the French Open Roland Garros SWOT analysis.
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About French Open Roland Garros
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| French Open Roland Garros Overview | |
|---|---|
| Parent Company |
French Tennis Federation |
| Category |
Grand Slam Tennis Tournament |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
The most physically demanding grand slam in tennis |
| French Open Roland Garros STP | |
| Segmentation |
All tennis enthusiasts |
| Target Market |
Male and female fans in the age group 15-60 |
| Positioning |
The most famous clay court tennis tournament |
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