Here is a detailed SWOT analysis of China Mobile covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of China Mobile. The strengths of China Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the China Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in China Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about China Mobile
The threats in the SWOT Analysis of China Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the China Mobile SWOT analysis.
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About China Mobile
The table below gives the brand overview along with its target market, segmentation, positioning & USP
China Mobile Overview | |
---|---|
Parent Company |
China Telecom (Hong Kong) Limited |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
G3, leading the new life of 3G times; M- Zone My Zone, my way |
USP |
World’s largest digital mobile company & No. 1 Chinese provider |
China Mobile STP | |
Segmentation |
All mobile phone users especially rural audience |
Target Market |
Rural Population, City users, Businessmen |
Positioning |
All nation coverage with information services especially for the rural market |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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