Tata Indicom SWOT Analysis
Here is a detailed SWOT analysis of Tata Indicom covering strengths, weaknesses, opportunities and threats.
Tata Indicom Strengths
- Flexible plans are offered by Tata Indicom
- Good advertising and brand visibility
- Tata Indicom used celebrity brand ambassadors for its marketing
- Ability to attract customers with various plans
- Tata Indicom was one of the first to focus on internet plans for customers
Above are the strengths in the SWOT Analysis of Tata Indicom. The strengths of Tata Indicom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Tata Indicom Weaknesses
- Price competition from leading players means limited market share of Tata Indicom
- Untapped rural market and data market to boost its market share
These were the weaknesses in the Tata Indicom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Tata Indicom Opportunities
- Fast expanding cellular market can be captured by Tata Indicom
- Latest and low cost technology
- Can leverage the strong Tata brand to acquire new customers
Above we covered the opportunities in Tata Indicom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Tata Indicom Threats
- Competitors low price offering can reduce margins and business of Tata Indicom
- Limited brand awareness and marketing as compared to leading telecom players
- Mobile number portability can lead to decline in customer base
The threats in the SWOT Analysis of Tata Indicom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Tata Indicom SWOT analysis.
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About Tata Indicom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Tata Indicom Overview | |
|---|---|
| Parent Company |
Tata |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Business Without Limits |
| USP |
Multitasking functions and schemes given by Tata Indicom |
| Tata Indicom STP | |
| Segmentation |
People looking for good mobile network and services |
| Target Market |
Urban and semi urban individuals |
| Positioning |
Telecom service provider backed by Tata Group |
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