Softbank Mobile SWOT Analysis
Here is a detailed SWOT analysis of Softbank Mobile covering strengths, weaknesses, opportunities and threats.
Softbank Mobile Strengths
- Growing Operational Efficiency
- Competitive Market Position despite presence of some other major brands
- Diversified Business Operations
- Appreciated Ad campaigns and good marketing
- CSR activities especially post Japan’s earthquakes
Above are the strengths in the SWOT Analysis of Softbank Mobile. The strengths of Softbank Mobile looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Softbank Mobile Weaknesses
- Stiff competition and limited global presence
- Market Influences by natural disasters
These were the weaknesses in the Softbank Mobile SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Softbank Mobile Opportunities
- Increasing Demand for 3G
- Positive Outlook for the Mobile Gaming Industry
- Strategic Growth Initiatives
Above we covered the opportunities in Softbank Mobile SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Softbank Mobile Threats
- Intense Competition
- Over Dependence on Japan
- Stringent Regulations
The threats in the SWOT Analysis of Softbank Mobile are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Softbank Mobile SWOT analysis.
About Softbank Mobile
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Softbank Mobile Overview | |
|---|---|
| Parent Company |
SOFTBANK CORP. |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Make your cellular an Internet machine |
| USP |
Company that invests to connect people, devices & the world |
| Softbank Mobile STP | |
| Segmentation |
Mobile Communications; Broadband Infrastructure; Fixed-line Telecommunications; Internet Culture; e-Commerce; and Others |
| Target Market |
Users of cellular phone services, high-speed Internet access services, Internet protocol (IP) phone service, and transmission services for audio and data across the segments & B2B & B2C e commerce services |
| Positioning |
Constantly compelling and relevant digital lifestyle leader — today, tomorrow and 100 years ahead |
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