Here is a detailed SWOT analysis of KPN covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of KPN. The strengths of KPN looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the KPN SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in KPN SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of KPN are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the KPN SWOT analysis.
Read Similar SWOT analysis
About KPN
The table below gives the brand overview along with its target market, segmentation, positioning & USP
KPN Overview | |
---|---|
Parent Company |
Koninklijke PTT Nederland |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
KPN, sluit je aan (KPN Join) |
USP |
Market Leader in Mobile Network Operator in Netherlands |
KPN STP | |
Segmentation |
Wire-line & wireless telephony, internet & TV, end-to-end telecommunications & ICT services |
Target Market |
Wholesale network services to third parties, IP-based infrastructure, end-to-end solutions in infrastructure and network related IT to customers and businesses |
Positioning |
Business network services and data transport throughout Western Europe. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
Browse marketing analysis of more brands and companies similar to KPN. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
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