Telecom Italia SWOT Analysis
Here is a detailed SWOT analysis of Telecom Italia covering strengths, weaknesses, opportunities and threats.
Telecom Italia Strengths
- Product and Service Development
- Market Presence and good branding and advertising
- Expanding Operating Margin
- Media and Computer peripherals
- Over 80,000 employees worldwide
- Over 50 million mobile, broadband and retail customers in Italy
Above are the strengths in the SWOT Analysis of Telecom Italia. The strengths of Telecom Italia looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Telecom Italia Weaknesses
- Limited global presence and stiff competition means limited market share
- High Dependence on Italian market
These were the weaknesses in the Telecom Italia SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Telecom Italia Opportunities
- Demand in Broadband Market
- Growth in Telecommunications Services
- Strategic Growth Initiatives
Above we covered the opportunities in Telecom Italia SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Telecom Italia Threats
- Consolidation of Industry
- Global Economic Slowdown
- Rapid Technological Changes
The threats in the SWOT Analysis of Telecom Italia are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Telecom Italia SWOT analysis.
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About Telecom Italia
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Telecom Italia Overview | |
|---|---|
| Parent Company |
Società Italiana per l'Esercizio Telefonico p.A. |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Emotions don’t change, but the way of expressing them does |
| USP |
GSM, EDGE, UMTS and HSDPA network in Italy and Brazil |
| Telecom Italia STP | |
| Segmentation |
Infrastructure, platforms and services for mobile and fixed phones, internet, ICT solutions and media content. |
| Target Market |
Retail customers, wholesale providers, wholesale customers and the office products sectors |
| Positioning |
Reliability & Competence |
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