American Movil SWOT Analysis
Here is a detailed SWOT analysis of American Movil covering strengths, weaknesses, opportunities and threats.
American Movil Strengths
- Market Presence and strong marketing
- Expanding liquidity position and Strong Financials
- Robust Research & Development
- Operations in 18 countries in the Americas; More than 240 million mobile customers; More than 29 million fixed lines; 15 million fixed broadband accesses
- Has over 145,000 employees globally
Above are the strengths in the SWOT Analysis of American Movil. The strengths of American Movil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
American Movil Weaknesses
- Concentrated presence in Americas only
- Extremely strong competition in the telecom sector
These were the weaknesses in the American Movil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
American Movil Opportunities
- Growth of broadband, Pay TV and 3G
- Latin American Mobile market
- Growth in Telecommunication Services
Above we covered the opportunities in American Movil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
American Movil Threats
- Fluctuations in foreign exchange rates
- Competitive pressure
- Rapid Technological changes
The threats in the SWOT Analysis of American Movil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the American Movil SWOT analysis.
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About American Movil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| American Movil Overview | |
|---|---|
| Parent Company |
America Movil S.A.B. DE C.V. & Telmex |
| Category |
Mobile Service Provider |
| Sector | |
| Tagline/ Slogan |
Leading Wireless Service Provider |
| USP |
Company with largest Infrastructure |
| American Movil STP | |
| Segmentation |
Mobile & Landline, Broadband, Digital Television, IT & Network Services |
| Target Market |
Users of the above, including business units |
| Positioning |
High Speed Access, and Knowledge of the region |
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